Do I Need To Do Email Marketing?

Email marketing

All of the most successful affiliate marketers preach the gospel of email marketing. When it comes to “your list,” bigger is definitely better.

Why is email marketing so important? Because your list is the key to being able to build a relationship with visitors to your site.

Over time, you provide them with great content that meets their needs, thereby building trust and a degree of comfort with you.

Then, from time to time, you send an email to your list with a promotional offer you’d like to recommend, and a certain percentage of them will buy.

The great thing about having a list is that even if folks don’t buy from you this week, or even this year, experience proves that if you provide your subscribers with good content, you will continue to make sales to them several years down the road.

Personally, I’ve been holding off on setting up my own list for too long. It takes a fair bit of work to get it all set up, and I’m still pretty busy getting other things together with my websites.

I’ve been researching the whole field today though, and thought I’d share the fruits of my labor with you.

Looking for a Free Email Marketing Service?

I found one email marketing company that offers free email marketing. It offers you an email list of up to 500 people for free. You can send up to 2000 messages per month before needing to upgrade to a paid account.

I found one email marketing company that offered a free list. They offer their complete email marketing service for your lists of up to 500 people for free. You can send up to 2000 messages per month before needing to upgrade to a paid account.

That sounded pretty good to me, since I’m a real cheapskate at heart, lol. I’m trying to get my Internet business off the ground by spending as little hard cash as possible, and taking advantage of the free tools and services whenever I can.

free email marketingThe company is iContact. I went through the whole exercise of signing up for an account. Looks great, and I’m sure for a lot of folks it’s exactly what they need, but unfortunately, for what I want to do with it, it’s not going to work very well.

iContact is set up great if you already have a list of email addresses you’d like to upload and market to. Say for instance, you’re a restaurant and you’ve been collecting business cards from your customers by offering them a chance to win a free lunch if they drop their card in a box.

iContact works great for this and includes some nice online tools to build professional looking emails that will keep your guests coming back. iContact also offers statistics galore so you can track your email campaign and tweak it for better and better results.

But I need to collect email addresses from my website, and to do that, I need a fancy opt-in form.

icontact signup form example


I checked at WordPress, and there are some plugins for that, but none look that good. Sure, they do the trick, but they’re not that slick.

Here’s an example of the only form that iContact has built in. It’s super basic.

I imagine if you’re an HTML junkie you could pretty it up some, but for me, well, I’m not only cheap… I’m pretty lazy too. lol I just don’t have what it takes to get that deep into the HTML.

So what does all that mean?

Email Marketing With All the Bells & Whistles

Best full service email marketingSounds like the only real choice is to sign up with the true global leader in email marketing, AWeber.

I’ve steered clear of AWeber so far because the cost of admission is greater than zero. (Remember what a cheapskate I said I was?)

How Much Does AWeber Email Marketing Cost?

AWeber email marketing is actually quite reasonable, even for me. It costs only $1 for the first month, and $19 per month after that. Once you get over 500 subscribers, it goes up by $10 until you hit 2500 subscribers.

The “rule of thumb” that the Internet marketing gurus follow is that every bona-fide subscriber on your list, if you treat them right, is worth between 50 cents and $2 per month. By the time you’ve got 2500 subscribers, then, assuming you’re even below-average by the rule of thumb, and get $1 per month for each of them… well, you do the math. But my guess is you won’t mind paying a little extra to expand your list.  :)

AWeber offers their “$1 test drive” if you’d like to check out what it can do for you.

On the other hand, if you’re HTML savvy, or don’t need fancy opt-in forms, check out iContact here. (UPDATE: For another great free option, see my post on MailChimp Email Marketing, but it’s NOT for everyone!)

And hey, if you’re still asking, “Do I need email marketing,” just for kicks, here’s a video from AWeber. It shows a bunch of customers giving very brief testimonials. I know, it’s kind of cheesy, but it gave me a better idea of why their email marketing service is so popular with so many people.

Get Started Today For Only $1! – AWeber Communications

Email marketing works!